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Akredo.pl is the first in Poland credits and loans online platform that delivers to the user a individual offers from 12 banks in 24h with one application form. Akredo’s main products are consolidations loans but they offer also standard bank credits and short-term loans. Startup has been founded in 2014 and we are honored to be responsible for its growth in Search Engine from the early beginning.
Cooperation Period: 2014–2018
Starting the campaign we were aware of high market saturation and competition for client’s targeted keywords. First months were for us extremely challenging. We had to win with a dominance of big banks and financial platforms with huge budgets.
Like in the most of statups in a Seed stage the problems were also limited budget and resources. We had to adopt lean-startup and lean-analytics thinking to survive in this extremely competitive market.
1st campaign has been splitted into 2 separate – depending on lost of impression share and traffic volume AdGroups. Due to that AdGroups which cannibalized a daily budget and traffic gave more space to less popular keywords. But then segmented it even deeply into 64 separate campaigns due to location targeting and demographics insights.
Once we built an expected History of the Account Quality Score through the structure manipulation, team started our secret, daily manual bid management strategy. Which elevated results under the roof.
