KitchenAid is an American home appliance brand owned by Whirlpool Corporation. The company was started in 1919 by The Hobart Corporation to produce stand mixers. For nearly a century, KitchenAid has been Serious About Food and its products represent the perfect mix of professional performance, artisan quality and iconic design. The brand and its products are present in homes all-over the world. Over the last 100 years KitchenAid mixers become an essential and the most recognizable kitchen equipment.
Project period: Ongoing from 2016
We decided to employ all possible PPC channels starting with a highly-granular Google Search Ads structure, Google Shopping, Display Banners, Facebook and Instagram Ads and ending with YouTube Ads.